Friday, March 15, 2019

"Would you believe?"

I picked up a copy of Blue Magoos' 1967 Electric Comic Book recently, and didn't notice until I got home that the four-page comic book featured in the original pressings was sitting inside. Now this is truly an of-the-era document: as dramatized over the two-page center spread, the story involves the band enjoying a "psychedelic lollipop" ("Look what somebody sent us."... "I hope it's safe."... "Well I'm not gonna get all hung up about it."), then kinda freaking out yet maintaining their cool ("I don't understand what's going on here."... "I have a chest cold."), rocking out onstage, and then, hilariously, the band's organist and vocalist Ralph Scala being mistaken by two mini-skirted girls for the Fugs' Tuley [sic] Kupferburg! Surrounding the chaos are collage sketches of the band and some sage advice ("Patience is the key word"—apply when and as necessary). The drawings are credited to Jody Sutton, Naomi Schiroma, and Betty Acker—where are they now? “We got fan letters with cartoon drawings of us,” Scala explained to Record Collector. “Eventually, the girls who sent them...hooked up with our producers and submitted a portfolio of ideas. Their work was so good that the producers used them for the comic book insert.”

On the back page, a Magoos fan could order a very cool looking iron-on transfer, join the Blue Magoos Society, and order a "wild" psyche-de-lite, the secret formula of which creates the "wildest, weirdest shapes imaginable!" We're informed that "it's so wild the BLUE MAGOOS carry two PSYCHE-DE-LITES with them everywhere they go." I know I want one. Of course you can, or could, find one on eBay.

Grab that lollipop and enjoy.

Blues Magoos, 1967

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