I recently spent some time perusing random Billboard issues from 1966. The advertisements alone narrate a dynamic year moving among the financial and cultural value of juke boxes and discotheques, pro-Vietnam patriotism, menacing urban anti-anthems, buoyant pop songs, and Southern soul. Quite a year, quite a trip.
From the January 15, 1966 issue: The Toys "Attacked!"
But the juke box industry was concerned with the state of things regarding twisting teens. Rock-Ola Manufacturing sniffs: "We viewed the juke box discotheque conception—as we do now—as a sort of 'illegitimate' substitute for the live or 'legitimate' discotheque, and unquestionably a feeble attempt to stimulate equipment sales." But Rowe A Go-Go Vice President of Manufacturing Fred Pollak cautions: "The nations's demographic breakdown indicates we should push the concept harder. Persons under 40 years of age now make up 75 percent of the population, and it is the younger age group that demands lively entertainment like discotheque." ATTACK!
I'm fairly confident I know what Johnny Wright—hot on the heels of "Hello Vietnam"—thinks of those long-haired kids at the discotheque. "Are you a boy or as girl?"
From the July 2, 1966 issue. Things are getting colorful. And hopeful:
And things are getting dirty and gritty:
But taking Fred Pollak's heed, Rock-Ola is pushing its gorgeous GP/Imperial juke box hard:
These guys have a new album, but it's more than a new album, it's a way of life. Take It Or Leave It.
From the November 26 issue, a remarkably potent line-up of new and fantastic 45s and LPs of the Great Memphis Sound:
And introducing the solo debut of an ex-Byrd, "revealing emphatic, thought-provoking lyrics and vividly expressive music he has written himself."